Blue Man Brasileiro

EXECUTIVE DIRECTION
Fabio Soares

DIGITAL STRATEGY
Edson Soares

PRODUCTION MANAGER
Mari Prado

ORGANIZATIONS
Blue Man Group
Tim

DATE
2012

My roles: digital manager, content editor, moderator, metrics strategist.

Mostly known in Brazil for being the face of telecom company Tim, the Blue Man Group hired a local team to introduce the brand’s artistic values to brazilians. An audition process turned into reality show entitled “Blue Man Brasileiro” (Brazilian Blue Man) was aired as part of the popular variety television show “Caldeirão do Huck”. The campaign also included a dedicated website at Globo.com, the TV network’s portal, music collaborations with local percussion group Monobloco, and social media channels for Blue Man Group in portuguese language.