My roles: UX, User research, Programming, business model design.
Have you ever visited a new city and wondered where you could find the music scene that fits your taste? Or where to find original sounds with local flavor? Maybe you’ve gotten frustrated after spending money at an event where the music was awful? Mixgogo was imagined to help users hear the music they like from events in the city's they are in. It provides samples of music, organized in a calendar with the upcoming events for the time of the user's stay.
City guides and event listing websites interfaces mimic the architecture of a news portal. They privilege text and images and force more curious users to click many times to find an audio or video preview. In some cases users have to search on Google, YouTube and soundcloud to find video and audio content. Mixgogo applies the streaming dynamics of webplayers onto an event listing page. It puts music as the first hierarchal layer when announcing a event or venue.
Before receiving the name Mixgogo, the working title for the project was SQNTA, in reference to the portugese term Esquenta (warm up in english). And initial wireframes were designed for mobile screens. After rebranding the project in 2015, I ended up prototyping the desktop version, taking advantage of a class about the web servers which as I was enrolled as part of NYU's Interactive Telecommunications Program.
In total, 48 potential customers or partners were interviewed as part of the user research. Promoter, music lovers, venue owners and PR representatives were interrogated around the struggles of discovering new music, accessible live events and event promotion. During the interviews, people would also react to A/B tests using high fidelity mockups.
After embracing some of the feedbacks from the interviews, the functional prototype allowed users to perform the basic actions of the minimum viable product: 1) Browse trough events by date, 2) preview audio tracks from the artists performing on the listed events.
Moving forward with Mixgogo, I plan to test some mobile features, such as personalized recommendations with short audio samples, and geolocated playlists.